Art Direction, Logo + Brand design
Conquistadoras is a branding and website project I worked on in college. The purpose was to create a company that focused on helping women in Colombia pursue their entrepreneurial dreams.
The logo is inspired by the symbol of women, but instead of a cross at the bottom, there is a spark, the spark of an idea, with a hand reaching up to reach goals. This symbolizes the effort it takes to make a business come true.